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Our goal is to increase the number of women owning + developing hotels. Therefore, She Has a Deal creates new pathways to hotel ownership by accelerating the participants’ knowledge of investing in hotels, building their competencies to succeed, and cultivating an ecosystem for long term success.

SHaDPitch 2025

Apply Today for SHaDPitch 2025!


What is SHaDPitch?

What is SHaDPitch

Welcome to the 6th Season of  SHaDPitch! The signature hotel investment program that started it all, SHaDPitch is the gold-standard accelerator, training and mentorship program for women aspiring to become hotel owners + investors. There is no other program like She Has a Deal's SHaDPitch providing women with the inspiration, exposure, education, and investment to make hotel ownership attainable.


Whether you’re a college student beginning a career in real estate development, investment, hospitality, or a related field; a recent graduate; or if you’re an experienced hotelier or real estate professional looking to build your own wealth through hotel ownership, SHaDPitch provides you the roadmap, network, and ecosystem to make your dreams a reality. This program was developed by women for women to address the unique obstacles we face to leverage the wealth-building potential of hotel investment.


Over the years we’ve helped hundreds of women learn about hotel investment, gain fruitful positions in the industry, and make their hotel ownership dreams a reality. Our momentum continues to build and each year the value of the program grows exponentially!


Our Program Aims to:

 Expose and Inspire Women to Hotel Ownership + Development
✓ Educate, Accelerate Knowledge, and Build Competencies in Hotel Real Estate

✓ Provide an Ecosystem to Maximize Success

✓ Invest in Women leveraging the SHaD Prosperity Fund

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Developing Sponsors + Savvy Investors

Creating Sponsors + Investors

SHaDPitch develops women to become Sponsors and Savvy Investors of hotel real estate. In commercial real estate, the role of a Sponsor is crucial. They lead the entire project, from conception to completion. The Sponsor quarterbacks every aspect of the deal from identifying the property and formulating the deal thesis; to underwriting and completing due diligence; to closing the deal and managing the asset.  Sponsors take on financial risks, guaranteeing loans and franchise agreements, and in return, they receive compensation for their successful projects. We provide a comprehensive ecosystem that enables women to maximize their success. Even if a participant decides that sponsorship is not for her, our program is sure to make her a savvier investor.

Build your Competency in Hotel Real Estate Investment Through our Proprietary 9 Stage Hotel Investment Roadmap – SOAR

  1. Source the Deal/Identify Opportunity – source the ideal hotel to achieve your investment goals

  2. Formulate a Deal Thesis (business plan) – articulate business goals for the asset and formulate a strategy

  3. Take Control – make an offer and execute a purchase and sale agreement (PSA) that aligns with your deal thesis

  4. Complete Due Diligence – assess feasibility to assess the risks of achieving your investment goals

  5. Structure Investment – define the capital structure, ownership, control, and return allocation

  6. Raise Capital – secure the debt and equity capital to acquire or build your hotel

  7. Close the Deal – purchase and effectively transition the asset 

  8. Manage the Asset – ensure a profitable operation and maximize the value of your asset during the hold time

  9. Revert the Asset – sell or refinance the property to achieve your investment goals

Our MasterClass structure builds your competencies in hotel investment by educating you on the nine stages of hotel investment and coaching you throughout your journey as you identify opportunities during the MasterClass.

Larn to SOAR

How Does SHaDPitch Work?

Over the eight month SHaDPitch timeline, Early Careerist and Today’s Woman participants gather together virtually for bi-weekly education sessions taught by industry luminaries and for weekly group coaching sessions to work through their hotel projects. The program culminates with each participant pitching their deal in person to prospective investors and industry leaders during SHaDPitch, the annual pitch competition in April.

  • 12-month access to SHaD’s educational content on the EdTech platform

  • 20 live virtual MasterClass sessions with hotel industry luminaries

  • Complimentary benchmarking and industry data for financial analysis (STR, Kalibri, HOTSTATS, CBRE, and CoSTAR)


  • Live weekly group coaching sessions with Tracy Prigmore

  • Individual mentorship from industry executives

  • Access to SHaD network of industry leaders + investors

  • SHaD Hotel Brand Days at top brand companies (for example, Hilton, Marriott, Hyatt, Wyndham)

  • Opportunity to win up to $50,000 in deal equity 

  • SHaD Swag and other gifts

When you join SHaDPitch, you are an Alum for life with access to the ecosystem, network, and support from other alumnae and leaders for any future hotel projects you take on. 

How Does SHaDPitch Work?
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Is SHaDPitch Right For Me?


Our program is designed for determined and ambitious women who want to become Sponsors of commercial real estate investments, and have an affinity for  hotels. However, the program is also ideal for women:

  • who want to become savvy investors in hotel real estate to grow a portfolio, 

  • in pursuit of hospitality careers or already in the field and would like to accelerate their knowledge of the investment side of the business. 

No matter your field of study or area of professional experience, becoming a hotel owner in today’s ecosystem means having the know-how to make connections, find the right opportunities, and raise capital. 

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Early Careerist

The Early Careerist Track is building the pipeline of future women hotel owners + developers.


She Is just beginning her career and does not have the business experience or resources to sponsor a hotel investment project “today". She is interested in hotel ownership and development and would like to begin exploring the possibilities.

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Today's Woman

The Today's Woman has the wherewithal to close a hotel deal "today". but needs additional support and resources to maximize her success.


She would like become a Sponsor of hotel investments, or just own and develop hotels on her own. She is an experienced professional in hospitality, commercial real estate, development, finance, or other  industry. She may even be a current real estate investor but has not sponsored a deal of her own or is looking to grow her existing portfolio with hotel investments.

I SHaDPitch Rigt For Me?
Compare Tracks
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Compare Tracks.

SHaDPitch has two competitive tracks  - Early Careerist and Today's Woman.

Follow the chart below to identify which track is best for you.


The glass ceiling will go away when women help other women break through

that ceiling.

Indra Nooyi, Forbes 100 Most Powerful Women

Who Teaches SHaDPitch Masterclasses?

The program is primarily led by Tracy L. Prigmore, Founder + CEO of She Has a Deal. and TLTsolutions. Tracy is a current hotel owner, operator and developer as well as a former adjunct professor at George Washington University, and management consultant. She is a successful commercial real estate investor with millions of dollars in assets under management and has a sterling record of providing leading returns to her investors. Tracy has been asked to speak at major industry events about hotel ownership and investment. The training Tracy provides comes from hard-won knowledge and experience investing in her own hotels.


Essentially she’s done the hard work of planning so you can benefit from her experience and get to work with ease. She Has a Deal is everything that Tracy wishes she knew before investing in commercial real estate, everything she has learned on her journey, and everything she continues to learn as an owner, operator, and developer.

Tracy is joined in various masterclasses by industry luminaries and leaders, including SHaD Alum who are experts in their own fields so you are surrounded by a community who have walked this path before and will guide you along your journey. 

Who Teaches SHaDPitch Masterclss?

What You Receive for your Investment

Core 9-Step Hotel Investment Masterclass (Self Study) for 12 months

9-Step Hotel Investment Masterclass (live virtual via Zoom)
Live Weekly Group Coaching with Tracy Prigmore for 25 weeks
Industry Trend Reports + Market Analysis 
Templates, Resources, and Step-by-Step Guides 
VIP Access to SHaDPitch 2024 Events + Gifts
One-On-One Hotel Investment Mentorship
Facetime With Industry Leaders + Executives

Visits to Hotel Brand Headquarters to Meet Leadership + Tour Model Rooms
Opportunity to win $50,000 in deal equity
Eligibility for Funding from SHaD Prosperity Funds

Optional 3-day Accelerator Experience with Tracy Prigmore at Wilderotter Vineyard in CA

$3,500 value

$10,500 value
$10,500 value
$13,500+ value
$3,500 value
$1,200 value

$1,200 value
$20,000+ value





What You Get In SHaDPitch

Investment: $1,000 Early Careerist | $15,000 Today's Woman*

*Funding for Today's Woman Track is available through Eaze Consulting. 


Can team members attend different schools? Yes. As long as the Early Careerist participants meet the criteria of being a current student or recent graduate (Graduated 2021 or later).


Do I have to be a Hospitality major or have worked in the hotel industry? No. She Has a Deal is open to all women from all education and career backgrounds. 

How much does it cost? $1,000 for Early Careerist. $15,000 for Today's Woman. These fees are per participant.


When are participant fees due? Participant fees are due at the time of application. If you are not selected for the program, your fee will be fully refunded. For the Today's Woman track, there is a funding option available through Eaze Consulting built into the application. 


I applied and I am no longer interested. Can I get a refund? All participant fees are Non-refundable EXCEPT for those who are not selected for the program. 


How much time is required? Participating in She Has a Deal requires significant time to obtain the knowledge required to become a hotel owner and developer. We can not specify the number of hours per week required, however, MasterClass Sessions & Workshops are held once per week for 1-2 hours from September through March. Additional time will be required to find your deal, analyze it, and prepare to pitch.  


Have more questions? Email the SHaD Squad

SHaDPitch 2025 Applications are now open. 

Apply Here!

Frequently Asked Qustions
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