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Hotel Ownership Intensive

A first-of-its-kind, accelerated, and immersive experience, giving you a clear, actionable roadmap to turn your vision of hotel ownership into reality in just five transformative days.

Vineyard at Sunset

A Program to Meet You Right

Where You Are.

For those who have a dream of hotel ownership but find the path complex, risky, and too precious for trial and error, SHaD is introducing a first-of-its-kind, five-day immersive experience at the stunning Grand Reserve Inn in Plymouth, California.

Designed to remove the guesswork, this experience blends hands-on training with real-world deal analysis, expert-led
sessions, and insider strategies. To cap it off, participants will also have the opportunity to pitch their deal at SHaDPitch—or through exclusive pitch competitions we host year-round—for a chance to secure up to $1M in capital investment.

Created exclusively for women ready to turn ambition into action.

Hosted at a boutique hotel surrounded by vineyards and rolling foothills, this hotel ownership intensive experience is designed to give you the clarity, courage, and roadmap to bring your hotel ownership dream to life.

Over five unforgettable days, you’ll immerse yourself in real-world scenarios, behind-the-scenes tours, and interactive workshops. With mentorship, community, and a personalized roadmap, you’ll leave inspired and equipped with a personalized, actionable plan.

Image by Vije Vijendranath

The Road to Ownership Starts Here.

Walk away with a complete toolkit for hotel investment success. Over the course of five days, you’ll gain the skills to:

  • Identify and source hotel investment opportunities

  • Use data to evaluate hotel profitability and performance potential

  • Define hotel-specific value-creation levers and risk-mitigation strategies

  • Understand key ROI metrics unique to hospitality assets

  • Navigate deal structures and the roles of general vs. limited partners

  • Learn proven strategies to secure capital from both debt and equity partners

  • And much more!

Image by Jo Leonhardt

Bonus Opportunity for Cohort Participants

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Pitch your deal at SHaDPitch—or through exclusive pitch competitions we host year-round—for a chance to secure up to $1 million in capital investment.

AN ALL-INCLUSIVE EXPERIENCE​​

  • 4 nights’ boutique hotel accommodations

  • Daily chef-prepared breakfast, lunch, and dinner

  • Round-trip transportation to/from SFO

  • Immersive sessions, workshops, and networking

  • Exclusive access to our proprietary tools and resources that unveil the secrets to ownership

  • Two 1:1 coaching sessions with Tracy Prigmore

  • Discounted access to supplemental educational materials

INTIMATE BY DESIGN

  • Cohort size: 5-10 participants

  • Investment: $6,300 per person

 

Because of the immersive format and limited capacity, spaces will go fast.

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See SHaD in Action

SHaDPitch 2025 Recap

The Peridot

Want to see more? Check out the latest on She Has a Deal YouTube.

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Education (including SHaDPitch, The Hotel Ownership Intensive and Coaching)
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