

A Program to Meet You Right
Where You Are.
For those who have a dream of hotel ownership but find the path complex, risky, and too precious for trial and error, SHaD is introducing a first-of-its-kind, five-day immersive experience at the stunning Grand Reserve Inn in Plymouth, California.
Designed to remove the guesswork, this experience blends hands-on training with real-world deal analysis, expert-led
sessions, and insider strategies. To cap it off, participants will also have the opportunity to pitch their deal at SHaDPitch—or through exclusive pitch competitions we host year-round—for a chance to secure up to $1M in capital investment.
Created exclusively for women ready to turn ambition into action.
Hosted at a boutique hotel surrounded by vineyards and rolling foothills, this hotel ownership intensive experience is designed to give you the clarity, courage, and roadmap to bring your hotel ownership dream to life.
Over five unforgettable days, you’ll immerse yourself in real-world scenarios, behind-the-scenes tours, and interactive workshops. With mentorship, community, and a personalized roadmap, you’ll leave inspired and equipped with a personalized, actionable plan.

The Road to Ownership Starts Here.
Walk away with a complete toolkit for hotel investment success. Over the course of five days, you’ll gain the skills to:
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Identify and source hotel investment opportunities
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Use data to evaluate hotel profitability and performance potential
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Define hotel-specific value-creation levers and risk-mitigation strategies
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Understand key ROI metrics unique to hospitality assets
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Navigate deal structures and the roles of general vs. limited partners
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Learn proven strategies to secure capital from both debt and equity partners
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And much more!

Bonus Opportunity for Cohort Participants
Pitch your deal at SHaDPitch—or through exclusive pitch competitions we host year-round—for a chance to secure up to $1 million in capital investment.
AN ALL-INCLUSIVE EXPERIENCE
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4 nights’ boutique hotel accommodations
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Daily chef-prepared breakfast, lunch, and dinner
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Round-trip transportation to/from SFO
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Immersive sessions, workshops, and networking
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Exclusive access to our proprietary tools and resources that unveil the secrets to ownership
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Two 1:1 coaching sessions with Tracy Prigmore
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Discounted access to supplemental educational materials
INTIMATE BY DESIGN
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Cohort size: 5-10 participants
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Investment: $6,300 per person
Because of the immersive format and limited capacity, spaces will go fast.
