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She Has a Deal.

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Our Mission.

S​​he Has a Deal has one mission: to create new pathways to hotel ownership and development for women. It sounds simple, but the barriers are real, from access to knowledge and networks to securing capital.

 

At She Has a Deal (SHaD.) we have reimagined who gets access to ownership and capital in hospitality by creating a scalable ecosystem that equips and funds women to become owners of commercial real estate.

What We Do.

Ownership is everything.

 

Founded in 2019, our Pitch Competition and Emerging Manager Programs identify, train, coach, mentor, and fund aspiring hotel owners who have historically been excluded from commercial real estate ownership and private equity opportunities. Built on three pillars. Learn, Connect, and Invest, SHaD equips participants with the knowledge, relationships, and capital pathways needed to succeed.
 

We are a launchpad for driven, future hotel owners to turn ambition into ownership, transforming the industry while building generational wealth and lasting impact. Through our proprietary 9-stage Hotel Investment Roadmap, we deliver a rigorous, results-driven curriculum grounded in proven methodology. We don’t just teach the process—we provide the coaching, mentorship, and resources you need to execute it successfully. At SHaD, the goal isn’t simply to learn how hotel deals get done—it’s to close yours.

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Connect

Pitch Competition

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Learn

Online
Education

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Meet Our Founder.

Tracy L. Prigmore is an award-winning executive and the Founder of TLTsolutions, a real estate investment and development firm that provides unparalleled access and insight to alternative investments. Tracy’s mission is to empower people to build generational wealth, and through TLTsolutions she creates opportunities for individuals, families and entities to obtain passive income by investing in residential, multifamily and hotel projects. 

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Meet Our SHaD Squad.

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See SHaD in Action

SHaDPitch 2025 Recap

The Peridot

Want to see more? Check out the latest on She Has a Deal YouTube.

Get in Touch

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What are you most interested in hearing about?
Education (including SHaDPitch, The Hotel Ownership Intensive and Coaching)
Passive Investment Opportunities
Sponsorship Opportunities
General
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