From the Creator—
The idea to create a pitch competition for women was inspired by my own journey to hotel ownership. When I entered the space, I found that the overwhelming majority of owners and developers are men and that access to information and mentorship was not readily available in the way in which I needed to achieve my aspirations. It was challenging to create the connections and access the networks, which is one of the key barriers preventing women from advancing in the field. Furthermore, as I meet aspiring hotel owners, they express the same eagerness to gain the knowledge and experience needed.
Therefore in 2018, consistent with the mission of my company, TLTsolutions, we decided to become a leader in increasing the number of women and Black hotel owners by creating opportunities to make hotel ownership more attainable. Our initial focus is to create new pathways to hotel ownership and development for women and in 2019, we launched the She Has a Deal Hotel Pitch Competition. We inspire and connect women by facilitating education and experiences that will help them achieve their ambitions.
In 2020 to further our mission, we are building the SHaD Education Series open to all interested persons.
WHAT: Hotel Pitch Competition
WHEN: POSTPONED due to Covid- 19 new date to be determined
WHERE: Hilton McLean
TIME: 8:30 am
ADDRESS: 7920 Jones Branch Dr McLean VA 22102
How will participants be judged?
Participants will be judged based on the financial feasibility of the project, the rigor of the analysis and their ability to persuade the judges to invest in the project. The judging panel will be a comprised of prominent industry leaders who are deal decision makers and/or investors. The representation may include but not be limited to brokers, hotel brand leaders, hotel management companies, asset managers, private equity firms, lending organizations, and attorneys. A preliminary round of judging will occur through an online platform the month prior to the live event.
This preliminary judging will select the top four teams to advance to the in-person final competition round. All of the teams are invited to attend, however, only the finalists will be required to travel to Washington, DC to present live, before the panel of judges. The participants are responsible for their own travel and accommodations.
Who is eligible to compete?
The She Has A Deal Hotel Pitch Competition purposefully targets female early careerists who have an interest in developing and/or owning hotels. Students currently enrolled in a degree program for hospitality management, real estate and related fields, as well as recent graduates, within two years post-graduation are eligible to compete. Each team may include 1-3 members.
Entering the Competition?
Registration for the 2020 Competition is officially closed. Please subscribe to She Has a Deal to be alerted of the 2021 registration period. The registration fee per each team member is inclusive of a 4-module education course on hotel ownership, as well as a ticket to the Awards Luncheon and an opportunity to win prizes.
What is the winning prize?
The winning team will earn $50,000 in cash to be escrowed as an equity investment in a hotel project!
If the winning team’s deal is viable, TLTsolutions will make an attempt to acquire the project and the winning team will win $50,000 as an equity investment in the hotel. The equity investment will be as a limited partner and the winners will receive all of the benefits of ownership of the asset, including annual cash flows and capital gains. The team members will have the option to participate in the investment process, and obtaining a role or shadowing and being mentored by the Founder of TLTsolutions throughout the project life cycle.
Additionally, each winning team member will receive complimentary registration to attend a ALIS (compliments of The BHN Group and AAHOACon (compliments of AAHOA), valued at approximately $3,000. The second-place team members will each receive a cash award of $5,000 and complimentary registration to attend AAHOACon.
Note: If the hotel investment pitch deal by the winning team is not attainable for any reason, the equity will be applied toward a comparable project sponsored by TLTsolutions.
When and where will the competition take place?
The 2020 She Has A Deal Hotel Pitch Competition began on December 15th, 2019 with the 1st online education session. First round submissions were due by March, 13, 2020 and finalists have been notified.
*Due to Covid-19 precautions, the Live Pitch Competition and Awards Luncheon have been postponed until further notice.*
The Competition will take place in Washington, D.C. where the (4) Final Teams will pitch in front of a live panel of judges during a morning session. We encourage all participants to attend this highly anticipated Awards Luncheon full of relationship building, resource sharing and motivation from our Keynote Speaker. Winners will be announced and all participants will be invited to a debriefing session which will occur on the day of the competition, receiving feedback from the judges on the pitch presentations for learning purposes.
The Competition Finals will be held in the Hilton Innovation Gallery in McLean, VA. The Competition Day will include the Presentations in the morning followed by a Debriefing with the Judges and an Awards Luncheon.
The Awards Luncheon will feature a special guest and motivational speaker who will be announced shortly. Luncheon attendees will be inspired, motivated and entertained as Tracy Prigmore, Creator of SHaD, sits down for a one on one chat with an illustrious woman hotel owner and developer. The special guest will share her journey to success and deliver motivational advice to future hoteliers and industry leaders.
Tickets for the Awards Luncheon are available to the public.
HVMG, EVP & Chief Development Officer
Amara Capital, Managing Partner
President, Fairbrook Hotels
AAHOA Board of Directors, Treasurer
President, Mentor Holdings & Investments, Inc.
Founder, The Greatest Investment Girls
Board of Directors
Apple Hospitality REIT
Vice President, Luxury, Lifestyle and Corporate Development
Hilton Hotels & Resorts
Kate B. Henriksen
Co-Chief Investment Officer,
RLJ Lodging Trust
Vice President, Full Service Hotel Development