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Learn with Us.

Our MasterClass shares lessons learned and behind-the-scenes details of hotel investing, including tools, templates, and other resources to become a sponsor or savvier investor. Our SHaDTalk! learning series are complimentary conversations hosted by Tracy Prigmore and special guests to introduce you to important topics and terms.

One-On-One Coaching

Tracy and the SHaD team have curated three coaching programs for the person who wants to lead a hotel investment as a Sponsor and is ready to stop hoping for a lucky break. We will provide you with everything you need to become proficient at sourcing and underwriting deals, formulating your deal thesis, structuring your deal, raising capital legally, as well as managing the asset when you close your deal, and so much more. 

When you engage in live coaching with Tracy your knowledge of assessing risks will be accelerated and you will gain the confidence and competence you need to not only invest in but lead hotel investments as a Sponsor. Our tried and true 9-stage hotel investment roadmap accompanied by our financial model, real-life application, and timely feedback are essential to your success.

Open Coaching
1 Session with Tracy Prigmore

Intro to Hotel Investing
6-Month Access + 6 Sessions with Tracy Prigmore

The Real Deal 
12-Month Access + 14 Sessions with Tracy Prigmore

SHaDTalk is an exciting series of candid talks with entrepreneurs + leaders blazing a path in the investment, finance, hospitality, technology, and business spaces. For the Fall 2023 season, SHaD will be partnering with a series of talented media partners to bring these conversations to a podcast format. 


Top Floor Podcast

SHaDTalk Kickoff

Tracy Prigmore joins Susan Barry

September 2023

Tracy w. Portia.jpeg

The Travel Leader

When Your Dreams Become Nightmares

Tracy Prigmore joins Rachel Vandenberg to interview Viviana Wilkins + Portia Hood

September 2023

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